Marketing Media & Cupcakes

Rumors of our deaths were exaggerated - The reasons for our 4 year hiatus

John & Angel Ondo Season 3 Episode 77

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The Return of Marketing Media and Cupcakes: COVID, Struggles, and Resilience

On February 8th, 2021, John and Angel Ondo's podcast 'Marketing Media and Cupcakes' vanished, with no explanation. Returning after four years and seven months, the couple reveals the real story behind their hiatus. Following a positive COVID-19 diagnosis, Angel experienced health challenges that deeply impacted their life and small business. Angel talks about her devastating loss of taste and smell, which halted her cupcake business, while John shares how they adapted amidst personal and professional hurdles. They reflect on lessons learned, the shift in their business models, and plans for their three 'postseason' episodes as they reconnect with their audience. Join them as they explain their journey and share insights on resilience, marketing, and the impacts of COVID-19. If you're glad to see this podcast return, please let us know at john@ondomedia.com and like and subscribe. 


00:00 The Mysterious Disappearance

01:07 The Last Episode and COVID Strikes

01:55 The Long Hiatus Explained

02:41 The Impact on Angel's Cupcake Business

04:00 The Struggles with COVID Symptoms

09:40 Vaccination and New Challenges

13:10 Struggles with Smell and Taste Post-COVID

14:07 Current State of Smell and Taste

15:57 Resuming Baking and Business Adjustments

16:48 New Business Model and Lessons Learned

21:50 Family and Work-Life Balance

23:14 Podcast Revival and Future Plans

Marketing Media and Cupcakes is back after a four-and-a-half-year hiatus. We are producing three new episodes in the fall of 2025, but having been gone for so long, we want to know if you want us to continue. Please like, share, and subscribe, or send us a note at john@ondomedia.com that you are listening! 

Speaker:

On February 8th, 2021, John and Angel Ono's podcast disappeared from the planet. All traces of their growing small business podcast vanished. What conspiracy took them down? Was there a government coverup? Did they flee the country? Today, for the first time in four years and seven months, the answers will be exposed to.

Announcer:

This is the Small business podcast that is sweeter than all the rest marketing media and cupcakes.

John:

Hello and welcome to episode 77 of Marketing Media and Cupcakes. My name is John Ando. Along with me is my beautiful wife, angel. Hi there. And we would just like to say the rumors of our deaths were greatly exaggerated. 100%. In case you're finding this podcast for the first time I'll explain. This was a podcast that we had 76 episodes. Yes, we did. Until February 8th, 2021. Dun Dun. The ep. Last episode we did was the super Game episode. Immediately following the Super Bowl of 2021. I don't even remember who won that one.

Angel:

Couldn't tell you.

John:

It was a great episode. Matter of fact, still gets plays all the time and we had no intention of stopping. No intention of quitting, no intention of having a 1700 day break. But right after we finished that program, I had a sore throat. And they said, Hey John, you have COVID. You have to, you know, quarantine. Quarantine. And I had to quarantine myself that week. Yep. And that began the process of why we haven't done a show for over 1700 days or since. February 8th, 2021.

Angel:

Been a process.

John:

So for those of you who maybe found us again and said, oh yeah, I remember this podcast. Thank you so much, because the website is gone. The email domain is gone. We shut that all down like two years ago. We, we kind of gave up, so we're gonna explain what happened. And why? The, why we suddenly ended the episodes. We didn't get divorced. We didn't kill each other. Which would've been more likely, I suppose.

Angel:

I don't think so. No.

John:

We had some things happen and so I've always felt for the past 1700 days, yes, he has. We needed to come back and at least. Finish the podcast. If we were not gonna do it anymore, at least bookend it and say, Hey, we're back and this is why and this is what happened. But for those of you who are joining us for the first time and wondering what the heck is this about? We are a small business podcast and as I said, we said 76 episodes and we talked about everything from marketing and media strategies and cupcakes because my beautiful wife, angel here not only works at a Fortune 500 company and she does impressive work with customer service. Everything related to that. But she has a side hustle of doing cupcakes.

Angel:

Yes.

John:

Angels Custom cupcakes.com.

Angel:

Thank you. That domain is still in existence.

John:

Domain is still in existence. Although it almost went down.

Angel:

It did almost go down. But thank you COVID for all of

John:

that. And I am a film director, media consultant, and I have been very busy. And that's ondomedia.com and we've been cranking along, but the podcast came to an abrupt then. Almost five years ago. We are going to do three episodes in this, this little, this little postseason apocalyptic, yeah. Postseason of,, marketing media cupcakes. We kind of wanna see if everybody's, uh, you know, at least they could feel like, hey, they're still alive, and that's great. Maybe we'll come back and do some more, but we thought let's just do three episodes. There's some interesting things going on. We'll talk about that at the end of the program, what we're gonna do. But, uh, we, we kinda like to see if any of you are still out there and if you just, are you there? Are you still there? And you came and you found us. And this is a podcast that, uh, we do talk about small business. But today. We're gonna talk a little bit of what happened to us and how COVID really screwed us over. It certainly didn't help. It did not.: This was 2021, we had had an administration change by this point. Uh, president Biden was in office, not blaming him, that happened and we had the Super Bowl and boom, I got a sore throat from my daughter who at that time I think was what, in 10th? You know, ninth, 10th grade, maybe ninth grade? I don't remember. I don't remember either. She's in college now. That's how long it's been. It's been a minute. She's a freshman at the Ohio State University now, but back then I think she was in like eighth grade.

Angel:

I don't know. I think it would've been sophomore.

John:

I was told there'd be no math.

Angel:

She was still playing volleyball. Yeah. And she had just come back from a tournament. Yes. And you picked her up from said tournament and, and she said, I have a sore throat. Sore throat. And we all said, yeah, it's probably COVID.

John:

Yeah.

Angel:

But you didn't.

John:

She tested negative. She did. And I went a lot my business and you know, what I do for a living requires me to talk. And we were doing this podcast,, my throat got sore right after we did the little Super Bowl show. Went to some clinic down the road and Yeah, you got COVID. And I said, I don't really feel like I have COVID. I feel like I have a sore throat. And they said, well, that's COVID. I will, I won't get into the politics of this whole thing. No, but

Angel:

you. Pretty quickly didn't feel good at all. I did have COVID. You had COVID But he was not Well, I quarantined him to the basement. Yes. Which we had. I would bring

John:

him food. We had just remodeled the basement that we're recording in right now. We had just moved it around in anticipation of doing even more episodes of Marketing Me Cupcakes. Correct. And other podcasts, other things.'cause we had other clients that we were bringing here,

Angel:

but he was unwell.

John:

I was, I was downstairs sleeping on the couch. Yep. In, in my lovely basement office

Angel:

for five days. And then on that Friday after he was diagnosed, I was making a cake for a friend, tasted my frosting and said, why can't I taste it? And that let started my journey into COVID hell.

John:

So I got the COVID. And I really thought, this is just a joke. Uh, I was doing Zoom calls. I was still getting things produced and stuff, but, but when I realized something was wrong was I was working for one of my clients and I had, uh, I was editing a podcast actually for them, and I sent them the podcast, did the edits, came back and the guys, and he knew I had COVID. He says, John, the, the podcast you sent me. It didn't have any edits, any edits in it. Everything was still like, like, huh. And I checked and literally somehow I felt like I had made edits in it, but I apparently hadn't. You had not. So that COVID haze that people had, I did have that. Oh, you had a lot of the COVID days. And I slept a lot, but it lasted like three days So for the first time in many, many weeks, we did not do an episode, no. That week.'cause I had,'cause he

Angel:

couldn't talk without coughing.

John:

But I recovered. I think by the following week I was back up and running, you know, to a, to a degree. But as you mentioned, Friday, Saturday of the week that I was diagnosed, you went in and they said.

Angel:

I have COVID.

John:

Yes.

Angel:

My, I had no symptoms. I had no sore throat. I had no nothing except

John:

for

Angel:

you could, I couldn't taste, which is a small problem. Suddenly I couldn't taste, so let me, and then I couldn't smell. And then I tried smelling my hand soap couldn't smell. The next morning because we were transitioning back into the office. I went to an urgent care and said, I need to know one way or the other. They said, assume you have it. I said, well, I need to know. And so they swabbed me and the whole nine yards and they're like, yes, you have COVID.

John:

When we talk about. Angel's taste, which with the exception of her taste in her current husband, is, is very solid. It used to be to when it relates, when it relates to her husband.

Angel:

Yeah.

John:

If you talk about dogs that can hear hypersonic things and so forth. She has like a hypersonic taste. I

Angel:

did.

John:

She's the kind of person that she would come to me and say, what does this taste like? And my answers are, it's sweet or it's salty. Yeah. And that's about it. That's it. I don't have a whole lot more on my little taster than that, but you can say it's got vanilla, it's got extract, it's got butter, it's got margarine.

Angel:

It was my superpower. Yes. To be able to take a taste of anything. Food cake doesn't matter and tell you exactly what was in it. And I lost all of that.

John:

So for a painter, it would be like becoming colorblind. For a musician it would be like losing your hearing. So for my beautiful wife who's a master cupcake and cake creator, and you might say, well, can't you just duplicate, you know the recipes? Well, you know, as you can explain to people like me who don't get it. It doesn't work like that does it?

Angel:

The custom part of Angel's Custom Cupcakes had to come to a halt because people asking for specific flavor combinations or a flavor profile, I didn't feel, well, I couldn't taste it. Then I had to rely on neighbors, which meant I had to rely on their palate to determine was that what we were going for.

John:

COVID had already impacted your small business because nobody, nobody was really, in 2020 was buying anything. Graduations were canceled. You did some I did small things for friends, small things for friends. Yep. You had some business. But it was way down. It was way down. On my side of the fence, you were ramped up. I was, I was busy because everybody was super duper. We have to have videos, we have to do fundraising for nonprofits, which is one of the things I do. So, and, and, uh, the churches I am involved with, Doubled easily. And I was doing a lot of consulting and, and beginning to do a lot of work with, other companies. So things were very busy for me. And on the flip side, you were kind of shut down and shutting down'cause you couldn't make cupcakes.

Angel:

I, again, we were getting better and then I had got vaccinated. As per requirement for where I work.

John:

Well, it was not only for your work that, um, but my daughter was in the, uh, national Guard still is in the National Guard, but this was her first year and she was going to be graduating from bootcamp Yes. In Oklahoma. And we had plans to fly there. Correct. And if you recall, way back in 2021. You had to have the vaccinations in order to fly on an airplane. I chose to get the Johnson and Johnson one shot inoculations because nobody seemed to think they were any good, and I thought, that's the one I want you went with.

Angel:

Pfizer, whatever it was. Pfizer. It doesn't matter.

John:

And then that's where the story takes another turn here that we did not expect.

Angel:

Three weeks from the second vaccination booster, I made a cup of coffee in the morning and said, why does this smell weird? And then I tasted it. I'm like, why does this taste weird? And from that Monday morning forward, it got progressively worse. And when,

John:

And we had other friends that had this happen too. The rotten egg sewage smell. Mm-hmm. A lot

Angel:

of people can relate to that.

John:

So again, you, you went from like no smell, starting to get it back. Yep. We had to do the vaccinations in order to get on airplanes and go back to the offices. Yep. Thank you so much. No political commentary here. And then after you had your vaccinations, it, it got rancid,

Angel:

Everything got bad. Thanksgiving was probably one of the worst holidays of 2021 because everything smelled awful. Those of you who cook know the joyous smell of. Butter and onion and, um, celery and, you know, mi po in a pan, you know, making your, um, stuff, I don't know what that is, stuffing, but it all smell wonderful to me. I don't know what I'm doing. And it smelled like absolute garbage. Yeah. It just, and Turkey smelled, everything. Smelled and tasted awful. And I literally, I had a, I had a, I call it a mild mental breakdown.

John:

Let, let's talk about that because, we are a small business podcast, but. The thing we talk about is your passion is what makes your business work. Sure. And that's my passion with storytelling and media production. And yours was with doing these cupcakes? Yes. And the joy people would see when you would make them a cool cake or a cupcake thing. Or a wedding cake. It was huge. And you loved doing it. Mm-hmm. You loved doing it, but you also loved just the baking.

Angel:

Mm-hmm.

John:

Tell me a little bit about how this shut you down, because this is one of the reasons we did not do a podcast for the last four years.

Angel:

It was part, it was definitely part of the reason. I mentioned earlier it was my superpower and now it was gone. And so now what? I didn't wanna rely on other people to taste things. I didn't wanna rely on anything other than, because I knew my own palate and it just was really hard. So, but you didn't

John:

even enjoy it? I could tell. Oh, because I

Angel:

couldn't tell anything. I couldn't tell if something was in the oven, if it was baking, if it was burning. I couldn't, I couldn't do anything because it actually was unpleasant. And I went to an ENT and said, okay, is there something you can do for me? And that was in, um, early 22 because I'd been told I just needed to give it time, blah, blah, blah. And he was basically like, there's, at this time, there are no protocols to assist. What they diagnosed me with is something called Smia, I had an altered sense of taste and smell. So things like things I used to love. The smell of an onion cooking was great. And now I still can barely take the smell of an onion. Certain things just were bad and so I basically gave up. Baking altogether in all of 2022? Well, not just, and almost 23,

John:

not just baking. You didn't wanna cook it kitchen. Oh, I didn't wanna do

Angel:

anything. I couldn't. It was terrible.

John:

And, and when I, you know, I would go out and maybe barbecue. You, you couldn't take it. I

Angel:

couldn't take the smell.

John:

I, so I can't, I can't completely explain if, unless you've gone through this, to have somebody who's passionate about one thing and suddenly have it, not only lose the passion, but it becomes almost like painful.

Angel:

Oh, it was awful.

John:

And so for these reasons. The podcast did not resume. And it's not that we sat around going, when's it gonna get better? You tried the smelly perfumy things that people were every, I tried every therapy, every snake oil thing that was on the internet. We tried all of it because we had one or two friends who were struggling with a long term, but most people got it back in a month or two. Mm-hmm. Yeah. So let me just kind of do something we don't do in storytelling. I'm gonna jump ahead to today, please. 2025 is your smell back.

Angel:

Uh, not really. I think we're at about, I always, people would give people a percentage. I'd say 70%. And, and what I mean by that is I can smell certain things, but I can't, for example, I can't really smell gasoline.

John:

Yes. I

Angel:

can't smell bleach.

John:

And that was something that happened to me. I, when I had COVID, gasoline smelled peppery to me.

Angel:

Mm-hmm.

John:

I wanna be clear or unclear about the fact we do not know no and are not accusing the vaccines of doing this. However, there is some evidence and some people that the vaccines did do things that messed up smell or other things as, as

Angel:

it was explained to me when I said why now when I was getting better. Their comment was similar to what happens to people who have. Chickenpox and they had chickenpox as a child and then suddenly they get shingles. That was me. Mm-hmm. And so what they believe, and that's what the ENT and so did, my physician said, the vaccine created or caused a waking up, if you will, of the dormant virus. That was still within my body and it just. Started the whole COVID process to a degree over again, but in a different variation. Mm-hmm. So he said, we know that this is a thing. Some people experience it. I mean, mine was just taste and smell. I didn't have brain fog. I don't have long COVID. Yeah. I don't have all these other horrible things that people are still dealing with today. But my, my taste, there are certain things that came back first. I do believe God is real and good'cause I can taste chocolate. Yay. So praise his holy name on that one. Um, I can taste vanilla, but there are things like cream cheese, sour cream, taste rancid still to this day. I basically. Resumed my baking. But what I did was back off and that was

John:

just in like 2020. It was end of 24.

Angel:

Well, it was beginning of 24.

John:

Four.

Angel:

Yeah. It was the beginning of 24. Just a little

John:

over a year. So you were dormant for about two years? Yes.

Angel:

I had almost, no, I did special orders and it, the requirement was I would do vanilla only. Yeah. That was the only thing I would do because that was a tried and true recipe and I was like, I know exactly how to make it. And vanilla was a flavor that was coming back, but the, the smells finally subsided from things smelling rancid.

John:

A good day for me is when we go somewhere and I'll say, oh, do you smell that? And she says, I smell something. Yeah. It's something what it is. I don't know. Many times it the, the typical reaction for the past. Three, four years has been either I don't smell it or that smells horrible, what is it? And I'm like, oh, that's cinnamon. Mm-hmm. Or something. Yep. yeah. It was tough. So you, so from a small business perspective, it, you've started the business back up. Your passion for it is, hasn't left you, but at least your disdain because of the smell has, you've worked through that.

Angel:

I've gotten to the point where I now. I do what I wanna do versus what I have to do. I've changed my model which was I never said no to anybody for about anything. Yes. Um, and thank you

John:

for doing that, by the way. Yeah. That

Angel:

was making him crazy, but it was more making me crazy and I had a very good, you know, I did have a therapist who said, what is it about this that you do enjoy? What is it that you can find? Is it the creativity? Is it the baking? Is it the, I said at the end of the day, it's the decorating that I enjoy the most. He's like, then can you find something else? So I finally decided if decorating is what I enjoy, then let the, let the baking be what it is. You can't do custom. You'll just tell people, I don't, can't do custom flavors. These are the flavors I offer. And then. The rest of it is what I can find joy in, which is the decorating and the creating versus the other stuff. So it has come back, in the sense of a business perspective. I do still enjoy doing it for people. Um, but I still miss the fact that I can't, I can't smell my cake if it's burning in the oven and I can't, you know, smell something, um, fresh cut grass or rain or yeah. Things that I know exactly how it should smell and I still can't smell it, but we're believe it's gonna come back.

John:

We, we are,

Angel:

John is my believer. I'm a realist. It's been so long. It's,

John:

it's always hard for the person going through it to say, yeah, it's gonna ha I, so it's, it's, and she's, it's been four years, she has been with me with different things. The believer on my stuff. Yes. And that's why, uh, that's why we are still here and our rumors of our death have been greatly exaggerated. That's why the podcast came to an abrupt end. Yes. On the week of February 8th, 2021 because, we got COVID. And, and it kicked us in the head pretty bad. Yes. And so tell me a little bit more about what happened. With your model because before Angel's custom cupcakes, and you would have people who say, I would like a glider.

Angel:

Yes. And I did that.

John:

And you would do that. And I'd go, why are you doing that?

Angel:

And I'd say, because I wanna try

John:

you kind of finally realized this isn't working and you were putting in many, many more hours. Our good friend Terry Dismore Yes. Was very influential. Helping you with kind of looking at the numbers Correct. So tell me about the model change with your new, with, uh, Angel's Custom Cup Cupcakes 2.0.

Angel:

It essentially is I do cupcakes and I do standard cake, meaning I will do a, a cake with a design, but I am not creating a cake that looks like this or that. A cake that is in the shape of a car or a purse or something crazy. It is, as I refer to it,

John:

the Chipotle mindset. You've got three meats and then you got the things, you got three choices here. And then by the end you have, you have a 73 combinations you can make. But basically it's three choices at a time or five choices.

Angel:

It's, it's, here are my flavors, here are the frostings. Do you want something? And if you have a cake with a design, then I will look at it and determine is that something I am able to do or interested in doing?

John:

Recently you had a cake actually for a family member that was kind of enough to, to send us some business and it was it was a baby shower preview. Oh. It was called

Angel:

It was a sprinkle for, sprinkle those of you for, you know, instead of a shower. It's a sprinkle. That's new. Didn't know any of this. I just learned about what a sprinkle was as well.

John:

But it was a little, uh, it was called

Angel:

little cuties was the theme. Little

John:

so little oranges on it. So that's a custom. You had a standard flavor and then you had the little cuties that you would cut out of vinyl or whatever it is to make stuff outta fondant. Thank you. And, uh, that's, uh, it, and it was beautiful and they loved it.

Angel:

Choose what you're good at, choose what you enjoy, and stay in it, and business will find you. And so I decided I didn't have to say yes to everything. I didn't have to accept, you know, a, a mid product because I wanted to say yes. My cupcake business does not make our mortgage payment. It is more of a, you know, a joy that I have, and I'm trying to find that joy again. But the only way to have that is on my terms and my terms are, send me what you want. And if I can do it and I'm available, I will. And if it's something that's outside of my, uh, wheelhouse I'm gonna tell them, no, I'm sorry. And, and you'll need to find someone else.

John:

I, I, I think if there's any lesson from the, The rumors of our death would be greatly exaggerated. Is we've learned a couple different lessons. And yes, similarly on my side, my business has gotten really busy and I, as anybody who knows me, is I, if you need 10 yards, I will go 20. Because I work with amazing people, I work with mainly all nonprofits. We have a lot of new clients now and they're all great and they're doing amazing work. So I typically always push a little bit extra for all of'em because they're all doing, you know, the Lord's work

Angel:

for all of them all the time.

John:

And, but I've gotten to the point where I've realized, especially now that my second, child has graduated from high school now attending the Ohio State University. And I've got one left and the

Angel:

first one graduated.

John:

Yes. The other one graduated, by the way, with her bachelor's degree from the Bearcats of Cincinnati. Yes. And is now a second lieutenant in the National Guard. Yes. She

Angel:

commissioned as well. So we call her

John:

Lieutenant Laney now.

Angel:

Yes.

John:

I've got one child left in high school and I'm like, what has happened?

Angel:

Mm-hmm.

John:

And my lesson to that on my side of the fence has been, I, I am, I've told a couple clients, I've gotta roll back a little bit. I only have less than 12 months with my son before he goes to college. And I'm not saying I'm gonna be like sitting in the corner crying when he is gone. I just know this period of time, this season's gonna be over. And I do not wanna sit back and say, why was I working 40 hours on a project that I should have probably said no and gave it to somebody else. Yep. When I could have been spending it with him. Exactly. Or looking at colleges or just watching him and laughing.'cause he's funny. Yes. I can't say this enough and I know that doesn't pay the bills for everyone and we're very blessed to be able to do what we do, if you have a small side hustle, Be passionate about it, but don't let it take over your life. Don't let it take over your marriage. Don't let it take over your family. and that's, again, one of the reasons Marketing Media Cupcakes has been gone since February 8th, 2021. Mm-hmm. Is that we were going through a little bit of a crisis and, and then by the time we got back up and kinda running, we, we've been doing some other great things. And if you're familiar with the podcast. Tell us a good story with Steph and Kevin Mason. They do their video podcasts here in the studio, and we've loved working with them. They're amazing folks.

Angel:

Awesome.

John:

And we've, uh, we've been working on their podcast and finally I said, you know what, what happened to our podcast? And I was like, oh,

Angel:

really? Yeah. Yeah.

John:

Angel's not quite as motivated for the podcast as I am, but I really think she has an amazing story. And I think sharing what you shared today is gonna connect with a lot of people. Who still are dealing with COVID years later, and we just wanna encourage you, don't give up on your vision, don't give up on your business. You may have to readjust it, you may have to reboot it. And and so we have come back, 1700 days later to try to tell you what happened. And then we're gonna do two more episodes after this, and then we're gonna see what happens. I'm not gonna sit back and say, we're not gonna do anymore. We wanted to see how many of our friends came back and found the podcast because the website's gone and everything's gone. We're now just on ondomedia.com. Uh, we're gonna do two more podcasts next week. Our new podcast we are gonna talk about. Did you know that Cracker Barrel changed your logo? Oh my. Had you heard that by chance?

Angel:

This is a hot topic for him, so it's, I know everybody's probably gonna be sick of it by the time we drop it,

John:

We need to talk about Cracker Barrel. And even though we're a little behind the time, I've spent the last month really organizing my thoughts. Yes. On this Cracker Barrel debacle. And why it happened and how we as small business people or large business people need to think about things a little better. So our next show will be about Cracker Barrel I don't know. Get excited. Yeah, get excited and we'll talk about marketing and rebranding and what, what to do and what not to do. And then the third of our, of our postseason episodes. We are gonna discuss social media and ai. I don't know if you're familiar with the term ai.

Angel:

I am so familiar.

John:

I'm ready to cancel all of my social media accounts, That's what I feel like AI is so ruining social media. I don't even wanna see it anymore. I looked at her like, can we retire? Can we just shut it all down and go to live with the Amish? Yeah, I'm over it. But I'm gonna talk about a, we're gonna talk about ai, could this be? The long awaited death of social media is gonna be caused by ai. I don't think so, but we're gonna talk about that in on the third of our episodes coming up here. So again,, this is the key. If you like what you heard or you missed us. You can drop us a line. We have a little cool little drop us a line thing if you're listening to us on Buzz Sprout, that you can actually send us a text line on that. Otherwise, my email address is john@ondomedia.com. Find us on all the podcast formats. Let us know that you like the show and that you found us again, and you're glad. And tell Angel, thanks for sharing your story. Or if you've gone through some things like Angel did, write us a note. I've got the link in the thing and the ble boop and so forth, and we'll go from there. So again. Thank you for joining us. We're not dead, and we'll be back next week with actually a new episode. It's number 78 on Marketing Media and Cupcakes.

Announcer:

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