Podcast Confessional - Branding Sin Artwork

Marketing Media & Cupcakes

We are here to help you develop best practices for building great client/customer relationships. Hosted by John & Angel Ondo with their decades of marketing and customer service experience. John & Angel Ondo. John is a four-time Emmy award-winning TV/Film Producer. Angel leads customer service teams during the day and runs a home-based cupcake business on the weekends. On each episode we discuss Branding, Marketing, Media Ideas and we always throw in a food recipe or tip, because food is about relationships. New episodes drop on Thursdays.

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Podcast Confessional - Branding Sin

July 02, 2020 • John & Angel Ondo • Season 2 • Episode 56

John shares how he made a mistake (well several) in launching his new Podcast Production brand. In many cases, branding mistakes happen not because of one glaring error but several small errors that alone aren't a big deal, but until you see the whole picture, becomes a major problem.
John shares how rolling his Premiere Podcast brand back under Ondo Media was the best choice he could have made.

John's points to avoiding a brand sin are:
1) Make sure you run your brand through another set of eyes, someone who is not familiar with your brand.
2) Make sure you do a thorough check of the domain name, making sure you check for alternate spellings or other markets with similar business names.
3) Separate brands need separate phone numbers and addresses or Google will count that against you.

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