Seven words you should NEVER use Artwork

Marketing Media & Cupcakes

We are here to help you develop best practices for building great client/customer relationships. Hosted by John & Angel Ondo with their decades of marketing and customer service experience. John & Angel Ondo. John is a four-time Emmy award-winning TV/Film Producer. Angel leads customer service teams during the day and runs a home-based cupcake business on the weekends. On each episode we discuss Branding, Marketing, Media Ideas and we always throw in a food recipe or tip, because food is about relationships. New episodes drop on Thursdays.

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Seven words you should NEVER use

December 03, 2020 • John & Angel Ondo • Season 1 • Episode 71

There are many words and phrases you should avoid in your marketing, advertising and just general communications. John will share 7 words or phrases that you should avoid in your online or broadcast advertising. Angel will share things your customer service team should never say to your clients or customers.

John's 7 Words or Phrases you should avoid in your ad copy

1) Quality
2) Contract
3) Guarantee
4) Discount
5) Cheaper
6) Cutting Edge
7) WWW

Plus John also adds, "Life Changing" and "Limited Offer" as bonus phrases

Angel's 7 Words you shouldn't use with your customers is:

1. “I don’t understand”

2. “Calm down"

3. “There’s nothing we can do”

4. “That’s impossible”

5. “I’m not sure / I guess”

6. “I’ll get back to you"

7. “No”

Watch John's short film about not poor customer service in the dark comedy Call Center Terror

And our Dessert segment we talk discuss when to use Pure Vanilla Extract and Imitation Vanilla Extract

Here's the article Angel was referring to:
cooksvanilla.com/what-is-the-difference-between-pure-and-imitation-vanilla-extract/

To email Angel about cupcakes or customer service
To email John about media and building a brand

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Thanks for listening!
John & Angel